17th August 2009
"The "true" world - an idea which is no longer good for anything,
not even obligating - an idea which has become useless and
superfluous - consequently, a refuted idea: let us abolish it!"
(Nietzsche)
The consumer culture is said to set the rules ...
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19th December 2008
With the advent of Internet the marketing communications environment has changed profoundly and there is a recognised need of continuous conceptual addition to the existing branding theory. Some authors pronounced the advent of the "experience economy" an...
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09th September 2008
What comes to your mind when you hear the word Malta? Most of my friends would think of the knights, the Mediterranean Sea and a lovely beach holiday. Very true, Malta is all of these: the knights of St. John found shelter on the island and ruled it for s...
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Boyan Yordanof is in the tourism business since 1996. His main interests are in Internet Marketing and more specifically Branding in the Hospitality Industry. Boyan is Internet Marketing Executive at RIU Seabank Hotel Malta.
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