Boyan Yordanof

name Boyan Yordanof is in the tourism business since 1996. His main interests are in Internet Marketing and more specifically Branding in the Hospitality Industry. Boyan is Internet Marketing Executive at RIU Seabank Hotel Malta.

The Online Brand Experience: Nature and Dimensions

19th December 2008
With the advent of Internet the marketing communications environment has changed profoundly and there is a recognised need of continuous conceptual addition to the existing branding theory. Some authors pronounced the advent of the "experience economy" an... Read >